Recent changes in the industry have not always been good for the customer. The Real Estate industry has experienced dramatic changes in recent times. These changes have not always been in the best interest of the home seller or home buyer. In recent years, the larger real estate concerns have been merged, bought, sold, and resold by larger corporate identities unrelated to the real estate business. The focus has been on increasing the corporate return on investment and the paper value of company acquisitions. The strategies have been to increase the number of associated real estate offices and agents, increase sales volume, and at the same time reduce operating costs whenever possible. This focus has provided less attention to Realtor training and customer support services.

  Technology has not touched the Real Estate Industry as much as it should. We are living during a very exciting time. The advancements in computer technology, communications, and World Wide Internet capabilities are astounding. E-commerce is spreading like wild fire throughout a variety of industries. However, the real estate industry has not adopted technology at the pace that we can and should. The potential for technology in the real estate industry is enormous and the possible benefits to the average home seller and home buyer are endless. Why is the real estate industry behind in applying technology ? Because the corporate powers in the industry are focused on an immediate return on investment and not on customer service or long term development of their customer base.

  California Gold Realty was founded for the sole purpose of providing the highest levels of service possible to our clients. We consider all of our clients to be our valued Gold clients. We value our Gold clients as long term customers and consider every opportunity to serve as a long term investment in the future of our company. The California Gold Realty philosophy is to provide the highest level of service possible , thereby earning long term loyalty and referrals from our Gold clients. The fact that more than 90% of our business comes from past clients and referrals proves our philosophy to be working exceptionally well for our clients as well as our company.

  California Gold Realty embraces the responsibility of applying and promoting available technology for the good of our clients and the Real Estate Industry in general. Our sister company, Sublab Graphics, has pioneered the application of CD ROM and Internet technologies for the Real Estate Industry. We will continue our role as a leader in technology applications for the Real Estate Industry.

  For the highest level of service possible and a service you would recommend to your family, your friends, and your associates, you can count on California Gold Realty.